Sori
Mar-Jun 2025
Motion
Adobe After Effects
Adobe
IllustratorSori is a concept TV channel dedicated to the colorful world of K-pop, designed to bring viewers closer to the music, fashion, and culture of the genre. The name Sori, which means “sound” in Korean, reflects the idea of sharing every sound and story from the K-pop universe—from comebacks and dance practices to behind-the-scenes moments and variety content. The concept was inspired by a personal wish for a channel that would provide constantly updated and accessible K-pop content.
To convey the energetic and playful spirit of K-pop, the visual system uses circular and star-shaped elements along with a bright yet balanced color palette. The project includes logo design, two pattern designs, a preloader page, and bumper animations. Each element was developed as a short motion graphic, and all components were later combined into a final sizzle reel. The motion work was planned through storyboards before being produced in Adobe After Effects.
Beloved
Oct 2025 - Jan 2026
Motion
Adobe
After Effects
Adobe
Illustrator
Adobe Photoshop
These motion pieces were created as part of the Beloved Retreat visual identity. The animations extend the event’s branding into digital media, using the same pink color palette and heart motifs to maintain visual consistency. The videos were used for promotion and recap, helping communicate the retreat’s theme of love and community through motion.
Ensemble Arts
Jun-Sep 2025
Motion
Adobe
After Effects
Adobe
Illustrator
These motion graphics were created as part of the Ensemble Arts Philly rebrand. The animations extend the visual identity through dynamic typography and movement, emphasizing the energy and diversity of performing arts. By combining multiple typefaces and rhythmic motion, the graphics reflect the idea of different artistic voices coming together as an ensemble.
Pig Iron Theatre Company
Jun-Sep 2025
Motion
Adobe
After Effects
Adobe
Illustrator
These motion graphics extend the Pig Iron Theatre Company rebrand by translating the visual identity into movement. Using dynamic circular forms, the animation begins with unpredictable motion that gradually assembles into the Pig Iron logo, reflecting the experimental and energetic nature of the company’s performances.